Inanimate Alice, says Wikipedia, is “an interactive multimodal fiction,” written and directed by Kate Pullinger and digital artist Chris Joseph. The first episode was released in 2005, and there are now four ‘official’ episodes on the Inanimate Alice website. The work has been extensively used in teaching digital literacy, inspiring students worldwide to create their own digital fiction and as such there are many more episodes out there.
The core story, which traces the experiences of Alice, who is an 8yr-old girl in Episode 1, as she moves with her parents to a variety of places around the world. The story is told via a combination of text, sound and image, with the reader controlling the pacing and direction of the story at various points.
A Guardian interview with Kate Pullinger in 2006 provides some context: http://www.theguardian.com/books/2006/dec/07/technology.internet